How the Creator Economy is Helping Dismantle ‘Old Media.’

Jonathan Tower
Counter Arts
Published in
8 min readJul 9, 2021

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Creators have quickly matured from crude meme videos to distributing full cinematic-quality productions to rival the best of Hollywood, with budgets to match.

Recent announcements across the worlds of technology, media and venture capital are serving as a harbinger for how traditional media will be fundamentally transformed in the years ahead. While none of these events might appear seismic on their own, in the aggregate they mark clear territory for the battles ahead that will both determine the future of media and the lasting influence of the…

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Jonathan Tower
Counter Arts

Jonathan (@jonathan_tower) is Founder and Managing Partner at Catapult, a global early stage venture firm with assets in multiple geographies.